Supplier · Peer benchmark
Peer comparison
How KROW AGENCY LTD stacks up against suppliers competing for the same workloads — based on overlap with its 6 signature CPV codes over the last 24 months. Target HQ: South West.
Value band:
/
CohortKROW AGENCY LTD(You)WAVEMAKER LIMITEDManning Gottlieb OMDSMRS LtdClear Channel LtdOcean Outdoor UK Ltd
iAuto-picked from 6 signature CPV codes · last 24 months overlap
Metric | WA WAVEMAKER LIMITED Peer · rank #1 | MG Manning Gottlieb OMD Peer · rank #2 | SM SMRS Ltd Peer · rank #3 | CC Clear Channel Ltd Peer · rank #4 | KA KROW AGENCY LTD (You) · target supplier | OO Ocean Outdoor UK Ltd Peer · rank #6 |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £40.0m | £25.4m | £3.2m | £6k | — | — |
| Framework headroomPer-supplier share of framework ceilings | — | — | — | — | — | — |
| Total awarded (lifetime)All time, all contracts | £213.7m | £637.1m | £42.0m | £217.4m | £55k(−100%) | £93.1m |
| Contracts won (12m)Distinct awards last year | 23 | 4 | 6 | 2 | 1(−80%) | |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —