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SM

SMRS Ltd

Business services · Manchester
Large

SMRS Ltd is a culture, brand, and communications business that helps organizations improve engagement and performance. They focus on shaping healthy cultures, building meaningful brands, and creating impactful communications.

smrs.co.uk ↗

Summary from the supplier’s website — unverified

Compare peers
Awarded
£42.0m
Live
16
Buyers
37
12m
£3.2m
At a glance
  • Quick answer
Profile
  • Social value
  • ESG & policies
  • Capabilities5
  • Buyer references
  • Accreditations
Track record · verified
  • KPI performance
  • Contracts16 / 77
  • Top buyers37
  • Category mix
  • Geography
  • Peers5
Trust & risk
  • Red flags0
  • Compliance
  • Modifications
  • News
Company
  • Companies House
  • Financial
  • Org tree
Quick answer — SMRS LtdUpdated 06 Jul 2026

At a glance · for buyers and watchdogs

SMRS Ltd has won £42.0m across 37 public-sector buyers, with 16 live contracts. No active Companies House risk flags.

Why: top buyer University of Essex at 24% · 91% in Business services · 0 active risk flags · 0 modifications.

Decision signals
0Active red flags
ActiveCompany status
16 of 77Live contracts
24%Top-buyer concentration
91%Category exposure
0Contract modifications
If you're a buyer:CapabilitiesReferencesKPIComplianceWatchdog?FlagsModificationsConcentrationNews

Social value

Commitments mapped to the Government Social Value Model themes.

⚑ Self-reported
—

No social-value commitments yet

Jobs, skills, environmental, inequality and community commitments appear here once a claimed supplier attributes them to awarded contracts, or once we detect them on the supplier’s website.

ESG & policies vault · 0/5

Key governance & sustainability policies. Published documents link out; missing ones are greyed.

↔ Cross-checked
Net-zero planNot provided✓
Modern slavery statementNot provided✓
EDI policyNot provided✓
Anti-briberyNot provided✓
Data protectionNot provided✓

Capabilities

What this supplier does, where they sit, who they sell to.

◐ From website & notices
Sectors served · 1/8
Central government✓
Local government✓
NHS & health✓
Housing✓
Utilities & energy✓
Financial services✓
Education✓
Defence✓
Services · 3
Culture ServicesServices include Culture Diagnostic, Strategic Narrative, Culture Strategy and Roadmap, and Diversity and Inclusion. ↗Brand ServicesServices include Brand Strategy and Development, Employer Brand and EVP, Target Value Propositions, and Ambassador and Advocacy programmes. ↗Communications ServicesServices include Global Talent Attraction, Education Media Services, Propensity Modelling, Student Market Insights, and Content Strategy and Creation. ↗
Frameworks & DPS · 5 from notices
  • 3A_20 Advertising SolutionsEspo · £6.5m
  • Agreement for 'Always on' Digital Marketing Recruitment PlanLiverpool John Moores University · £150k
  • Student Journey Mapping and Segmentation AnalysisUNIVERSITY OF WOLVERHAMPTON ENTERPRISE LIMITED · £81k
  • Undergraduate profiling and segmentation briefUniversity of Bedfordshire · £39k
  • Agency and advertising servicesUniversity of Bedfordshire · —

Extracted automatically from smrs.co.uk on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Case studies · 1

Delivery stories from the supplier’s website. Clients are not yet cross-checked against award records.

◐ From supplier website
The LEGO Group Case StudyAn employer brand that sparks imaginations for the LEGO Group, focusing on showcasing their culture and career opportunities. ↗

Extracted automatically from smrs.co.uk on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Buyer references

Named public-sector contacts who have agreed to act as a reference.

✓ Confirmed by buyer
—

No buyer references yet

Public-sector buyers can confirm they'll act as a reference for this supplier. Confirmed references — with the contract they relate to — show here.

Accreditations & memberships · 1

Credentials listed on the supplier’s website. Not yet checked against issuer registers.

◐ From supplier website
Core credentials · 0/6
Cyber EssentialsNot evidenced✓
Cyber Essentials PlusNot evidenced✓
ISO 27001 — Information securityNot evidenced✓
ISO 9001 — QualityNot evidenced✓
ISO 14001 — EnvironmentalNot evidenced✓
ISO 45001 — Health & safetyNot evidenced✓
Other credentials & memberships · 1
B Corp AccreditationCertification

Extracted automatically from smrs.co.uk on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

KPI performance

Delivery, budget and satisfaction scores reported quarterly by buyers.

✓ Verified
84

No verified KPI scores yet

Once buyers report contract KPIs — delivery on time, on budget, satisfaction, adoption and accessibility — a weighted grade and breakdown appear here.

Contracts · 16 live · 61 historic

Pulled from Contracts Finder & Find a Tender. Most recent first.

✓ From notices
TitleBuyerCPVAwardedValueTermStatus
Autumn Open Day Campaign Media Buy
UNIVERSITY OF SALFORD(THE)7934200001 Sept 2026£246k4 moLive
Clearing 2026
UNIVERSITY OF SALFORD(THE)8030000001 Jun 2026£284k4 moLive
2027 Early Awareness LTH OOH activities
University Of The West Of England7934200012 Feb 2026£98k—Closed
Clearing 2025 campaign UCAS package activities
University Of The West Of England7934100031 Jan 2026£38k—Closed
Media Advertising Lot 2
Coventry University7934000001 Sept 2025£46k12 moLive
GB-Ipswich: UOS-S00919 Student Marketing Services
University of Suffolk7934140001 Sept 2025£2.5m5 yrsLive
T1087 CER Advertising and Marketing
University of Essex7934100003 Mar 2025£10.0m3 yrsLive
Media Buying Services for Student Recruitment
Nottingham Trent University7934100001 Apr 2025£6.0m4 yrsLive
Creative and Research Services for Student Recruitment
UNIVERSITY OF SUSSEX(THE)7934200004 Nov 2024£57k12 moClosed
Provision of Agency & Media Services - Mini-Competition ESPO Framework 3A_20 Lot 4 - Advertising Solutions - AWARD
University of Bedfordshire7934100003 Jun 2024£900k3 yrsLive
Total live value £23.1m · mean award £545k1–10 of 77

Top buyers · 37 buyers · top 3 = 54%

Share of awarded value. Concentration fires above 40% for any single buyer.

✓ From notices
1
University of Essex
2 contracts
24%
since 2025
2
Espo
1 contract
16%
since 2020
3
Nottingham Trent University
1 contract
14%
since 2025
4
Royal Holloway and Bedford New College, known as Royal Holloway, University of London
1 contract
7%
since 2022
5
University of Leicester
3 contracts
7%
since 2020
6
University of Suffolk
1 contract
6%
since 2025
7
University Of The West Of England
19 contracts
5%
since 2015
8
Newcastle University
9 contracts
5%
since 2021
9
University of Wolverhampton
1 contract
4%
since 2019
10
University of Bedfordshire
3 contracts
2%
since 2020

Category mix

CPV-division share of last-12m awarded value. Single-category exposure: 91%.

✓ From notices
Business services79
91%
Education & training80
9%
⚠ Concentration: 91% of recent awarded value sits in a single CPV division. A category-specific downturn would materially affect revenue.

Geography

Distribution of awarded value by buyer region.

✓ From notices
UK · schematic only
East Midlands9 contracts
39%
Eastern9 contracts
33%
South East3 contracts
8%
South West22 contracts
6%
West Midlands7 contracts
6%
North East10 contracts
5%
North West7 contracts
2%
London6 contracts
0%

Peers

Suppliers with overlapping CPVs & buyers (last 24m). SMRS Ltd highlighted.

✓ From notices
SupplierSME?Awarded · 24mContracts
KP
KPMG LLP
No£223.9m2
AM
Alexander Mann Solutions
No£52.0m1
WA
WAVEMAKER LIMITED
No£38.0m1
NP
NHS PROFESSIONALS LIMITED
No£7.1m1
BM
Bauer Media Outdoor UK Ltd
No£5.0m1
SM
SMRS Ltd
No£3.2m—
Compare peers →

Red flags · 0 active

Automated scan of Companies House status, charges and insolvency records.

✓ Verified
Annual accounts due in 20d. Next filing due 31 Jul 2026.

Compliance scorecard

Derived from Companies House filings — not a full supplier-assurance check.

↔ Cross-checked
Trading status
Active
Live at Companies House
Annual accounts
Due in 20d
Next due 31 Jul 2026
Confirmation statement
Due in -43d
Next due 29 May 2026
Outstanding charges
0
No charges registered
Insolvency history
None
No insolvency cases registered
Certifications (ISO, Cyber Essentials, Living Wage, B-Corp, modern-slavery) are supplier self-reported and appear once a claimed profile adds them.

Modifications

Variations to awarded contracts logged under Procurement Act 2023 s.74.

✓ From notices
±

No modifications recorded

No published contract variations for this supplier. Modification notices appear here as they are issued under the Procurement Act 2023.

News mentions

UK trade press & nationals, matched to this supplier.

◰

No news mentions found

We haven't matched any recent UK press coverage to this supplier. Mentions appear here automatically as they're published.

Companies House

Live sync — registered details, directors, PSC and SIC codes.

✓ Live sync

Registered details

Company no.
14110235
Status
Active
Type
Private limited
Incorporated
16 May 2022
Reg. office
2 Express Networks, 3 George Leigh Street, Manchester, Greater Manchester, M4 6BD
SIC codes
64209
Last accounts
31 Oct 2024
Next accounts due
31 Jul 2026

Directors & PSC

  • LAYT, Edward — director
    Appointed 01 Nov 2023
  • BEYNON, Daniel — director
    Appointed 01 Nov 2023
  • COPE, Kerry — director
    Appointed 01 Nov 2023
  • BADLEY, Richard — director
    Appointed 01 Nov 2023
  • STURGESS, Sarah — director
    Appointed 06 Oct 2022
  • LEWIS, Richard Noel — director
    Appointed 16 May 2022
  • Mr Richard Noel Lewis — person with significant control
    ownership of shares 25 to 50 percent · voting rights 25 to 50 percent
  • Mr Toby Charles Windsor — person with significant control
    ownership of shares 25 to 50 percent · voting rights 25 to 50 percent

Financial

Filed accounts from Companies House.

↔ From Cos House
£

No financial filings on record

Turnover, profit and headcount appear here once audited or micro-entity accounts are filed at Companies House.

Org tree

Group structure and ownership.

↔ From Cos House
SMRS GROUP LIMITED
14110235 · this company

Independent. No parent company or subsidiaries recorded at Companies House for this entity.