Supplier · Peer benchmark
Peer comparison
How Gavin Willis Creative Marketing Ltd stacks up against suppliers competing for the same workloads — based on overlap with its 12 signature CPV codes over the last 24 months. Target HQ: East Midlands.
Value band:
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CohortGavin Willis Creative Marketing Ltd(You)SoftcatACCENTURE (UK) LIMITEDBRITISH TELECOMMUNICATIONS PUBLIC LIMITED COMPANYRoute 101 LimitedCloudSource
iAuto-picked from 12 signature CPV codes · last 24 months overlap
Metric | SO Softcat Peer · rank #1 | A( ACCENTURE (UK) LIMITED Peer · rank #2 | BT BRITISH TELECOMMUNICATIONS PUBLIC LIMITED COMPANY Peer · rank #3 | R1 Route 101 Limited Peer · rank #4 | CL CloudSource Peer · rank #5 | GW Gavin Willis Creative Marketing Ltd (You) · target supplier |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £453.0m | £310.5m | £2.4m | £1.7m | £1.5m | — |
| Framework headroomPer-supplier share of framework ceilings | £48.3m | £703k | £115k | — | — | — |
| Total awarded (lifetime)All time, all contracts | £1.6bn | £5.4bn | £236.7m | £268.5m | £12.2m | £277k(−100%) |
| Contracts won (12m)Distinct awards last year | 478 | 25 | 34 | 2 | 1 | — |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —