BEHAVIOURAL INSIGHTS LTD

SMER&D servicesUK · LondonCompany No. 08567792

BEHAVIOURAL INSIGHTS LTD is a UK limited company, based in London, incorporated in 2013. Has won 111 UK public-sector contracts worth £25.2m across 60 buyers, primarily Department for Culture, Media and Sport and R&D services work.

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Active contracts

no new awards in 30d

Contracted (12m)

£260k

▼ 72% vs prior 12m

Public buyers

stable this month

Top buyer share

24%

Department for Culture, Media and Sport

Buyer concentration

Each block sized by share of total award value. A dominant block signals dependency on one buyer.

Diversified. Top 3 buyers = 58% of revenue.

Department for Culture, Media and Sport

£6.0m

24%

Crown Commercial Service

£5.4m

21%

Cabinet Office

£3.2m

13%

Department for Education

£1.7m

Ministry of Defence

£1.3m

Title	Buyer	Award type	Value	Awarded	Status
Behavioural Insights Consultancy and Research	Crown Commercial Service	Direct contract	£5.2m	03 Feb 2014	expired
DCMS Defined Term Agreement for Behavioural Insights	Department for Culture, Media and Sport	Direct contract	£4.0m	15 Jan 2019	expired
Behavioural Insights Consultancy & Research Services	Cabinet Office	Direct contract	£3.0m	21 Dec 2018	expired
Research and Analysis	Department for Culture, Media and Sport	Direct contract	£2.0m	13 Apr 2023	expired
The Gender and Behavioural Insights (GABI) Programme	Department for Education	Direct contract	£1.7m	25 Aug 2017	expired
COVID-19 Response Support work	Department of Health and Social Care (DHSC)	Framework call off	£1.0m ceiling · ~£1.0m share	28 Feb 2020	expired
FRA075 - Behaviour Change Interventions Framework	Waste & Resources Action Programme	Shared contract	£521k lot total · 4 suppliers	12 May 2021	expired
Provision of External Support for delivery of Empowerment Pathfinder Projects using CCS Framework RM6004	Ministry of Defence	Direct contract	£433k	16 Aug 2021	expired
Optimising and Evaluating WIRA (Behavioural Sciences Provider)	Ministry of Defence	Direct contract	£350k	21 Jan 2020	expired
Pathfinder Project Phase 2	Ministry of Defence	Direct contract	£337k	12 Oct 2022	expired
PHE - Digital - Behavioural Change - Project Support and Epertise	Public Health England	Direct contract	£300k	25 Sept 2018	expired
Behavioural Insights Consultancy	Bristol City Council	Direct contract	£260k	26 Jan 2018	expired
Online Choice Architecture Prevalence Research	Competition and Markets Authority	Direct contract	£233k	26 Jan 2023	expired
UK SBS - PS21268 - Randomised Encouragement Design Experiment for Help to Grow	UK SHARED BUSINESS SERVICES LIMITED	Direct contract	£230k	10 Feb 2022	expired
UK SBS CR18145 Business Basics Messaging Trials Insight Partner	UK SHARED BUSINESS SERVICES LIMITED	Direct contract	£215k	12 Nov 2018	expired

BEHAVIOURAL INSIGHTS LTD

Buyer concentration

Contracts won · 111 total · 12 active · 99 expired

Top buyers · by total award value

Award value — last 8 quarters

Category mix — CPV divisions

Geographic spread

Modifications received · scope growth on existing wins

Compliance scorecard

Financial health

Company information

Corporate structure

Companies House data

Peer suppliers

News mentions

Compliance scorecard

Financial health

Company information

Corporate structure

BEHAVIOURAL INSIGHTS LTD

Companies House data

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