SMART TOYS AND GAMES LTD (t/a WOW Toys)
UnknownCompany number10093676
Company typeUnknown
JurisdictionUnknown
IncorporatedInvalid Date
Concentration risk
Buyer concentrationHigh risk
100%Top 3 buyers account for 100% of total contract value
Sector concentrationHigh risk
100%Top 2 sectors represent 100% of portfolio
Single buyer dependencyHigh risk
100%Largest buyer (Leicestershire County Council, trading as ESPO) represents 100% of total value
Route to marketHigh risk
100%100% of contract value via direct award
Contract renewal windowMedium risk
3 in 24mo3 contracts due for renewal in next 24 months
New buyer acquisitionMedium risk
1 in 24mo1 new buying relationships in last 24 months
Buyer breakdown1 buyers
Total buyers1
Top 5 concentration100%
Returning buyers0
New buyers (24 mo)1
Top buyers by contract value
View all buyers
| Buyer | Sector | Contracts | Total value | % of portfolio | Latest award |
|---|---|---|---|---|---|
| Leicestershire County Council, trading as ESPONew | Other | 6 | £16m | 100.0% | 2026-03-12 |
Sector breakdown1 sectors
100%
OtherOther
Other
StableContract value£16m
Contracts6
Buyers1
Contract patterns
Avg contract value£3m
Avg duration1yr 0mo
Renewal rate100%
Total contracts6
Awards by year
32026£16m
Procurement route
Direct award