Supplier · Peer benchmark
Peer comparison
How McCann Erickson Central Ltd (UM Birmingham) stacks up against suppliers competing for the same workloads — based on overlap with its 1 signature CPV code over the last 24 months.
Value band:
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CohortMcCann Erickson Central Ltd (UM Birmingham)(You)OMD GROUP LIMITEDSMRS LtdClear Channel UK LtdGlobal Outdoor Media LimitedJCDECAUX UK LTD
iAuto-picked from 1 signature CPV code · last 24 months overlap
Metric | OG OMD GROUP LIMITED Peer · rank #1 | SM SMRS Ltd Peer · rank #2 | CC Clear Channel UK Ltd Peer · rank #3 | ME McCann Erickson Central Ltd (UM Birmingham) (You) · target supplier | GO Global Outdoor Media Limited Peer · rank #5 | JU JCDECAUX UK LTD Peer · rank #6 |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £4.6m | £3.2m | £6k | — | — | — |
| Framework headroomPer-supplier share of framework ceilings | — | — | — | — | — | — |
| Total awarded (lifetime)All time, all contracts | £2.3bn | £42.0m | £216.3m | — | £2.3bn | £1.1bn |
| Contracts won (12m)Distinct awards last year | 5 | 6 | 2 | — | — | 3 |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —