BTA2219 Mobility Data
Estimated value
£330k
Awarded value
—
Suppliers
0
Lots
1
Published
30 Jun 2026
Description
These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.
Scope
- Reference
- BTA2219 Mobility Data
- Total value
- £330,000 excluding VAT£360,000 including VATAbove the relevant threshold
- Commercial tool
- Standalone contract
- Contract dates
- 02 Nov 2026 to 30 Sept 2027Possible extension to 30 Sept 2030
The contract may be extended for 2 x periods of up to 12 months, at the discretion of the BTA, subject to supplier performance and required approvals. So, a potential total contract term of 3 years.
- Main category
- services
- CPV classifications
- 7222230072300000
- Particular suitability
- Small and medium-sized enterprises (SME)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Quality | Quality see ITT | quality | 80.00% |
| Price | See ITT & complete Pricing Schedule | price | 20.00% |
Participation
Conditions suppliers must meet to bid.
Please refer & respond to ITT documentation. Suppliers must register on FTS
Please refer & respond to ITT documentation including the Requirements
Submission & procedure
- Submission deadline
- 04 Aug 2026, 11:00 am
- Submission address
- Please refer to & complete ITT documentation: This opportunity is being made available to those suppliers who are able to access the Find a Tender Service. Create your GOV.UK One Login or sign in - GOV.UK One Login Suppliers need to add their registration number to their Form of Tender, Appendix B. This Invitation to Tender, along with all other tender documentation, is being made available without restriction and with full direct access free of charge from the date of publication in the tender notices. It is available via VisitBritain’s free-to-register eSourcing platform: Atamis accessible at: https://visitbritain.force.com/s/Welcome.
- Electronic submission
- Yes
- Procedure
- Competitive flexible procedure