Media Planning and Buying
Estimated value
—
services
Awarded value
—
Suppliers
2
Lots
2
2 awarded
Published
24 Jul 2023
Description
Plan media strategies and / or buy media inventory and / or advertising space across the full marketing mix
Scope
- Reference
- DN1528
- Commercial tool
- Standalone contract
- Contract dates
The initial term is for 36 months with the option to extend for two extensions of 12 month each
- Main category
- services
- CPV classifications
- 79341000
- Contract locations
- UK
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Financial | 30 | quality | — |
| Ways of Working | 5 | quality | — |
| Planning Approach | 10 | quality | — |
| Response to brief for a multi channel brand campaign | 15 | quality | — |
| Always on conversion driving activity | 15 | quality | — |
| Transition Plan | 5 | quality | — |
| Legal and Risk Allocation | 5 | quality | — |
| Media Planning tools | 5 | quality | — |
| Social Value | 10 | quality | — |
| — | 40 | price | — |
| Financial | 40 | quality | — |
| Team and ways of working | 5 | quality | — |
| Performance Marketing Expertise and Management | 10 | quality | — |
| Competitive Buying | 5 | quality | — |
| Activation and Optimisation Tools | 5 | quality | — |
| Innovation and creativity in media placement | 5 | quality | — |
| Impact, measurement and reporting | 5 | quality | — |
| Seamless transition | 5 | quality | — |
| Media buying tools and digital best practice | 5 | quality | — |
| Legal and risk allocation changes | 5 | quality | — |
Submission & procedure
- Procedure
- Competitive procedure with negotiation
Award details· 2 awards
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
—
Award date
—
Contract start
—
Contract end
—
Lots · 2 total
Divisions of the contract. Each lot can be awarded separately.
| Lot | Title | Est. value | Status |
|---|---|---|---|
| 1 | Media Planning | — | cancelled |
| 2 | Media Buying | — | cancelled |