(NU/1589-38) Agency Support for NU Advancement Campaign Website

NU Advancement has a small marketing and communications team that works closely with the marketing and communication directorates at Newcastle University to ensure its outputs are coherent with the master brand. Newcastle University Advancement is seeking to appoint an agency to support the development of the Campaign for Newcastle: From Newcastle. For the World website. The campaign will be bold and future facing, confidently presenting the long-term ambition of the University while being rooted in our current identity and personality; will be distinctive enough to differentiate from 'business as usual' and stand out from other University and charity campaigns; will be adaptable and resonate with our very wide range of target audiences; and will stand the test of time. We require these principles to resonate throughout the campaign website.