At a glance · for buyers and watchdogs
Explain Market Research Limited has won £2.5m across 13 public-sector buyers, with 7 live contracts. No active Companies House risk flags.
Why: top buyer NORTHUMBRIAN WATER LIMITED at 40% · 0 active risk flags · 0 modifications.
ESG & policies vault · 0/5
Key governance & sustainability policies. Published documents link out; missing ones are greyed.
Capabilities
What this supplier does, where they sit, who they sell to.
- Contract for the Provision of Perception Research
Extracted automatically from explainresearch.co.uk on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.
Case studies
Delivery stories the supplier has published, with sector and outcome.
No case studies yet
Once a claimed supplier publishes delivery stories — the buyer, the sector, what was delivered and the outcome — they appear here.
Buyer references
Named public-sector contacts who have agreed to act as a reference.
No buyer references yet
Public-sector buyers can confirm they'll act as a reference for this supplier. Confirmed references — with the contract they relate to — show here.
Accreditations & memberships
Independently issued. Verification dates cross-checked against issuer registers.
No accreditations recorded
B-Corp, ISO, Cyber Essentials, Living Wage and similar credentials appear here once added by a claimed supplier and cross-checked against the issuing register.
KPI performance
Delivery, budget and satisfaction scores reported quarterly by buyers.
No verified KPI scores yet
Once buyers report contract KPIs — delivery on time, on budget, satisfaction, adoption and accessibility — a weighted grade and breakdown appear here.
Contracts · 7 live · 11 historic
Pulled from Contracts Finder & Find a Tender. Most recent first.
| Title | Buyer | CPV | Awarded | Value | Term | Status |
|---|---|---|---|---|---|---|
| NORTHUMBRIAN WATER LIMITED | — | 01 Apr 2026 | £1.0m | 4 yrs | pending | |
| Crown Commercial Service | 73110000 | 11 Apr 2025 | £69k | 6 mo | Closed | |
| Northumbria Healthcare NHS Foundation Trust | 79311000 | 01 Nov 2024 | £112k | 2 yrs | Live | |
| NHS England | 80000000 | 07 May 2024 | £15k | 2 mo | Closed | |
| OFCOM | 79310000 | 01 Apr 2024 | £588k | 4 yrs | Live | |
| NS&I | 79311000 | 27 Jan 2024 | £349k | 4 yrs | Live | |
| NHS England | 79310000 | 11 Sept 2023 | £19k | 4 mo | Closed | |
| UK SHARED BUSINESS SERVICES LIMITED | 73000000 | 01 Aug 2022 | £10k | 2 mo | Closed | |
| Ministry of Defence, DIO, | 73210000 | 06 Jun 2022 | £86k | 12 mo | Closed | |
| NHS England | 79311300 | 16 May 2022 | £22k | 6 mo | Closed |
Top buyers · 13 buyers · top 3 = 77%
Share of awarded value. Concentration fires above 40% for any single buyer.
Geography
Distribution of awarded value by buyer region.
Peers
Suppliers with overlapping CPVs & buyers (last 24m). Explain Market Research Limited highlighted.
| Supplier | SME? | Awarded · 24m | Contracts |
|---|---|---|---|
| No | £10.4m | 1 | |
| No | £6.5m | 4 | |
| Yes | £3.0m | 1 | |
| No | £3.0m | 1 | |
| No | £3.0m | 12 | |
EM Explain Market Research Limited | Yes | £1.0m | — |
Red flags · 0 active
Automated scan of Companies House status, charges and insolvency records.
Compliance scorecard
Derived from Companies House filings — not a full supplier-assurance check.
Modifications
Variations to awarded contracts logged under Procurement Act 2023 s.74.
No modifications recorded
No published contract variations for this supplier. Modification notices appear here as they are issued under the Procurement Act 2023.
News mentions
UK trade press & nationals, matched to this supplier.
No news mentions found
We haven't matched any recent UK press coverage to this supplier. Mentions appear here automatically as they're published.
Companies House
Live sync — registered details, directors, PSC and SIC codes.
Registered details
- Company no.
- 02880683
- Status
- Active
- Type
- Private limited
- Incorporated
- 15 Dec 1993
- Reg. office
- Earl Grey House Level 2, 75-85 Grey Street, Newcastle Upon Tyne, NE1 6EF
- SIC codes
- 73200
- Last accounts
- 31 Mar 2025
- Next accounts due
- 31 Dec 2026
Directors & PSC
- CRINSON, Rebecca — directorAppointed 23 Dec 2019
- HOPKINS, Emma Louise — directorAppointed 23 Dec 2019
- SHIEL REDFERN, Holly Jean — directorAppointed 23 Dec 2019
- SLATER, Stephen Derek — directorAppointed 03 Jan 2011
- DAVIS, Kim Louise — directorAppointed 01 Apr 2002
- Mrs Kim Louise Davis — person with significant controlownership of shares 75 to 100 percent · voting rights 75 to 100 percent
- Explain Holdings Limited — person with significant controlownership of shares 75 to 100 percent · voting rights 75 to 100 percent
Financial
Filed accounts from Companies House.
No financial filings on record
Turnover, profit and headcount appear here once audited or micro-entity accounts are filed at Companies House.
Org tree
Group structure and ownership.
Independent. No parent company or subsidiaries recorded at Companies House for this entity.
Social value
Commitments mapped to the Government Social Value Model themes.
No social-value commitments yet
Jobs, skills, environmental, inequality and community commitments appear here once a claimed supplier attributes them to awarded contracts, or once we detect them on the supplier’s website.