Explain Market Research Limited

SMEUK · Newcastle Upon TyneCompany No. 02880683

Explain Market Research Limited is a UK limited company, based in Newcastle Upon Tyne, incorporated in 1993. Has won 20 UK public-sector contracts worth £2.5m across 13 buyers, primarily NORTHUMBRIAN WATER LIMITED.

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Active contracts

no new awards in 30d

Contracted (12m)

£1.0m

▲ 452% vs prior 12m

Public buyers

stable this month

Top buyer share

40%

NORTHUMBRIAN WATER LIMITED

Buyer concentration

Each block sized by share of total award value. A dominant block signals dependency on one buyer.

High concentration. Top 3 buyers = 77% of revenue.

NORTHUMBRIAN WATER LIMITED

£1.0m

40%

OFCOM

£588k

23%

NS&I

£349k

14%

Northumbria Healthcare NHS Foundation Trust

£312k

12%

Ministry of Defence

£100k

Other (5 buyers)

Title	Buyer	Award type	Value	Awarded	Status
Customer Research and Engagement	NORTHUMBRIAN WATER LIMITED	Shared contract	£1.0m lot total · 6 suppliers	03 Mar 2026	pending
Ofcom Market Research Framework 2024 - 2028	OFCOM	Shared contract	£588k lot total · 34 suppliers	14 Feb 2024	active
Online Research Community	NS&I	Direct contract	£349k	02 Jan 2024	active
Contract for the Provision of Perception Research	Northumbria Healthcare NHS Foundation Trust	Framework call off	£200k ceiling · ~£200k share	22 Sept 2020	expired
NH1645 Perception Research	Northumbria Healthcare NHS Foundation Trust	Direct contract	£112k	12 Oct 2024	active
Internal Communication Insight and Evaluation Research Platform	Ministry of Defence	Direct contract	£86k	01 Jun 2022	expired
Provision of Equality (Race & Disability) Bill - Consultation Analysis	Crown Commercial Service	Direct contract	£69k	09 Apr 2025	expired
Thematic Analysis for National Cancer Patient Experience Surveys	NHS England	Direct contract	£22k	12 May 2022	expired
Children's Cancer Network PTC - Public Consultation Analysis	NHS England	Direct contract	£19k	03 Aug 2023	expired
Thematic analysis of quantitative and qualitative data, C218361, BC-18822	NHS England	Direct contract	£15k	07 May 2024	expired
TRANSPARENCY PURPOSES ONLY - Defence Internal Communications Insight and Evaluation	Ministry of Defence	Direct contract	£14k	03 Jan 2020	expired
Market Research - Online Customer Research Panel	National Savings and Investments	Shared contract	£13k lot total · 2 suppliers	15 Jul 2018	expired
Explain Market Research Limited	Department for Transport	Direct contract	£10k	04 Feb 2019	expired
Research England Stakeholder Engagement	UK SHARED BUSINESS SERVICES LIMITED	Direct contract	£10k	22 Aug 2022	expired
Ofcom Market Research Framework 2024 - 2028	OFCOM	Shared contract	— lot total · 8 suppliers	—	active

Explain Market Research Limited

Buyer concentration

Contracts won · 20 total · 9 active · 10 expired

Top buyers · by total award value

Award value — last 8 quarters

Category mix — CPV divisions

Geographic spread

Modifications received · scope growth on existing wins

Compliance scorecard

Financial health

Company information

Corporate structure

Companies House data

Peer suppliers

News mentions

Compliance scorecard

Financial health

Company information

Corporate structure

Explain Market Research Limited

Companies House data

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