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AP

Allwag promotions Limited

Business services · Chelmsford
SME

Allwag Promotions Limited specializes in promotional products and corporate clothing. They offer a range of services including bespoke merchandise, print and design services, and dedicated account management.

allwag.co.uk ↗

Summary from the supplier’s website — unverified

Compare peers
Awarded
£74.3m
Live
29
Buyers
41
12m
£69.3m
At a glance
  • Quick answer
Profile
  • Social value
  • ESG & policies
  • Capabilities3
  • Buyer references
  • Accreditations
Track record · verified
  • KPI performance
  • Contracts29 / 60
  • Top buyers41
  • Category mix
  • Geography
  • Peers5
Trust & risk
  • Red flags0
  • Compliance
  • Modifications
  • News
Company
  • Companies House
  • Financial
  • Org tree
Quick answer — Allwag promotions LimitedUpdated 06 Jul 2026

At a glance · for buyers and watchdogs

Allwag promotions Limited has won £74.3m across 41 public-sector buyers, with 29 live contracts. No active Companies House risk flags.

Why: top buyer The Association of North East Councils Limited at 89% · 59% in Business services · 0 active risk flags · 0 modifications.

Decision signals
0Active red flags
ActiveCompany status
29 of 60Live contracts
89%Top-buyer concentration
59%Category exposure
0Contract modifications
If you're a buyer:CapabilitiesReferencesKPIComplianceWatchdog?FlagsModificationsConcentrationNews

Social value · 1/5

Commitments mapped to the Government Social Value Model themes. Each is tagged self-reported or from the website.

◐ From supplier website
JobsNo commitment stated✓
SkillsNo commitment stated✓
Environment2 commitments✓
Tackling inequalityNo commitment stated✓
CommunityNo commitment stated✓
Environment · 2
  • WebsiteSustainabilityAllwag promotes sustainable practices in their product offerings.
  • WebsiteBCorpAllwag is proud to be a BCorp, indicating their commitment to social and environmental performance.

Extracted automatically from allwag.co.uk on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

ESG & policies vault · 0/5

Key governance & sustainability policies. Published documents link out; missing ones are greyed.

↔ Cross-checked
Net-zero planNot provided✓
Modern slavery statementNot provided✓
EDI policyNot provided✓
Anti-briberyNot provided✓
Data protectionNot provided✓

Capabilities

What this supplier does, where they sit, who they sell to.

◐ From website & notices
Services · 7
Promotional Products
Corporate Clothing
Sustainable MerchandiseBespoke made MerchandisePrint and Design ServiceCollation, Fulfilment And DistributionWarehouse Storage And Stock Management
Frameworks & DPS · 3 from notices
  • External (Non-Variable Data) Print ServicesLondon Borough of Hackney · £231k
  • 164_22 - Promotional and Personalised ProductsEspo · £114k
  • Print services providers (S&R 2024/195*)Stoke-on-Trent Council · £8k

Extracted automatically from allwag.co.uk on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Case studies

Delivery stories the supplier has published, with sector and outcome.

⚑ Self-reported
—

No case studies yet

Once a claimed supplier publishes delivery stories — the buyer, the sector, what was delivered and the outcome — they appear here.

Buyer references

Named public-sector contacts who have agreed to act as a reference.

✓ Confirmed by buyer
—

No buyer references yet

Public-sector buyers can confirm they'll act as a reference for this supplier. Confirmed references — with the contract they relate to — show here.

Accreditations & memberships

Independently issued. Verification dates cross-checked against issuer registers.

↔ Cross-checked
—

No accreditations recorded

B-Corp, ISO, Cyber Essentials, Living Wage and similar credentials appear here once added by a claimed supplier and cross-checked against the issuing register.

KPI performance

Delivery, budget and satisfaction scores reported quarterly by buyers.

✓ Verified
84

No verified KPI scores yet

Once buyers report contract KPIs — delivery on time, on budget, satisfaction, adoption and accessibility — a weighted grade and breakdown appear here.

Contracts · 29 live · 31 historic

Pulled from Contracts Finder & Find a Tender. Most recent first.

✓ From notices
TitleBuyerCPVAwardedValueTermStatus
Print & Signage Framework 2026
Carmarthenshire County Council—02 Jun 2026£1.6m3 yrspending
Branded Merchandise
St Helens College3929410025 May 2026£53k4 yrsLive
Office Educational and Catering Supplies
The Association of North East Councils Limited—01 May 2026£66.0m4 yrspending
LUV01365 Invitation to tender for promotional Items and branded garments for retail with pop up and on line shop
University of Leicester—01 Mar 2026£400k4 yrspending
Framework for supply of marketing campaign activity packs and ad hoc campaign items
Forestry Commission FC—07 Jan 2026£600k4 yrspending
LU00987 - Supply of Corporate Workwear and Merchandise / Gifts
Loughborough University—22 Dec 2025£600k12 mopending
CA16014 - Tender for the provision of Branded Merchandise
New College Swindon7934220001 Oct 2025£75k4 yrsLive
BT239 - Old Marylebone Town Hall Branded gifts for citizenship ceremonies
Westminster Council City1892320015 Apr 2025£100k2 yrsLive
Merchandise
Construction Industry Training Board7934220027 Nov 2024£140k2 yrsLive
PB2023-01363 - Retail Provider for Hopetown
Darlington Borough Council5500000030 Jul 2024£90k2.6 yrsLive
Total live value £1.3m · mean award £1.2m1–10 of 60

Top buyers · 41 buyers · top 3 = 93%

Share of awarded value. Concentration fires above 40% for any single buyer.

✓ From notices
1
The Association of North East Councils Limited
2 contracts
89%
since 2026
2
University of Wolverhampton
1 contract
2%
since 2019
3
Carmarthenshire County Council
2 contracts
2%
since 2026
4
Forestry Commission FC
2 contracts
1%
since 2025
5
Loughborough University
2 contracts
1%
since 2025
6
BBC (British Broadcasting Corporation)
2 contracts
1%
since 2019
7
University of Leicester
3 contracts
1%
since 2026
8
UNIVERSITY OF CENTRAL LANCASHIRE HEC
1 contract
1%
since 2023
9
Espo
3 contracts
1%
since 2018
10
London Borough of Hackney
3 contracts
0%
since 2019

Category mix

CPV-division share of last-12m awarded value. Single-category exposure: 59%.

✓ From notices
Business services79
59%
Furniture & furnishings39
41%

Geography

Distribution of awarded value by buyer region.

✓ From notices
UK · schematic only
North East7 contracts
91%
West Midlands6 contracts
2%
Wales3 contracts
2%
East Midlands8 contracts
2%
London7 contracts
1%
South East6 contracts
0%
South West5 contracts
0%
North West6 contracts
0%
Eastern4 contracts
0%
Yorkshire1 contract
0%
Scotland1 contract
0%

Peers

Suppliers with overlapping CPVs & buyers (last 24m). Allwag promotions Limited highlighted.

✓ From notices
SupplierSME?Awarded · 24mContracts
AP
Allwag promotions Limited
Yes£69.3m—
BM
Bauer Media Outdoor UK Ltd
No£5.0m2
PL
PEOPLESCOUT LTD (trading as TMP WORLDWIDE)
No£4.9m1
W6
WPP 650
No£4.4m1
CC
Clear Channel Ltd
Yes£3.2m2
XE
Xerox Ltd
No£3.1m5
Compare peers →

Red flags · 0 active

Automated scan of Companies House status, charges and insolvency records.

✓ Verified
✓ Clean. No active risk signals from Companies House status, charges or insolvency records.

Compliance scorecard

Derived from Companies House filings — not a full supplier-assurance check.

↔ Cross-checked
Trading status
Active
Live at Companies House
Annual accounts
Due in -42d
Next due 31 May 2026
Confirmation statement
Due in 24d
Next due 05 Aug 2026
Outstanding charges
0
No charges registered
Insolvency history
None
No insolvency cases registered
Certifications (ISO, Cyber Essentials, Living Wage, B-Corp, modern-slavery) are supplier self-reported and appear once a claimed profile adds them.

Modifications

Variations to awarded contracts logged under Procurement Act 2023 s.74.

✓ From notices
±

No modifications recorded

No published contract variations for this supplier. Modification notices appear here as they are issued under the Procurement Act 2023.

News mentions

UK trade press & nationals, matched to this supplier.

◰

No news mentions found

We haven't matched any recent UK press coverage to this supplier. Mentions appear here automatically as they're published.

Companies House

Live sync — registered details, directors, PSC and SIC codes.

✓ Live sync

Registered details

Company no.
03602082
Status
Active
Type
Private limited
Incorporated
22 Jul 1998
Reg. office
Merchandise House The Street, Hatfield Peverel, Chelmsford, CM3 2DP
SIC codes
82990
Last accounts
31 Aug 2024
Next accounts due
31 May 2026

Directors & PSC

  • SMITH, Sarah Louise — director
    Appointed 01 Oct 2024
  • SMITH, Graeme Murray Openshaw — director
    Appointed 25 Jul 2023
  • HOLLOWAY, Ciarra Ann — director
    Appointed 01 Jan 2023
  • WAGSTAFF, Angela Jane — secretary
    Appointed 22 Jul 1998
  • WAGSTAFF, Alan — director
    Appointed 22 Jul 1998
  • WAGSTAFF, Angela Jane — director
    Appointed 22 Jul 1998
  • Ms Angela Jane Wagstaff — person with significant control
    ownership of shares 25 to 50 percent · voting rights 25 to 50 percent
  • Mr Alan Wagstaff — person with significant control
    ownership of shares 25 to 50 percent · voting rights 25 to 50 percent

Financial

Filed accounts from Companies House.

↔ From Cos House
£

No financial filings on record

Turnover, profit and headcount appear here once audited or micro-entity accounts are filed at Companies House.

Org tree

Group structure and ownership.

↔ From Cos House
ALLWAG PROMOTIONS LIMITED
03602082 · this company

Independent. No parent company or subsidiaries recorded at Companies House for this entity.