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CW

Counting What Counts Ltd

London
SME

Counting What Counts Ltd operates the Impact & Insight Toolkit, which provides evaluation tools for organisations funded by Arts Council England. They focus on helping these organisations understand their impact and improve their evaluation processes.

impactandinsight.co.uk ↗

Summary from the supplier’s website — unverified

Compare peers
Awarded
£3.3m
Live
1
Buyers
1
12m
—
At a glance
  • Quick answer
Profile
  • Social value
  • ESG & policies
  • Capabilities
  • Buyer references
  • Accreditations
Track record · verified
  • KPI performance
  • Contracts1 / 3
  • Top buyers1
  • Category mix
  • Geography
  • Peers5
Trust & risk
  • Red flags0
  • Compliance
  • Modifications
  • News
Company
  • Companies House
  • Financial
  • Org tree
Quick answer — Counting What Counts LtdUpdated 13 Jul 2026

At a glance · for buyers and watchdogs

Counting What Counts Ltd has won £3.3m across 1 public-sector buyer, with 1 live contract. No active Companies House risk flags.

Why: top buyer The Arts Council of England at 100% · 0 active risk flags · 0 modifications.

Decision signals
0Active red flags
ActiveCompany status
1 of 3Live contracts
100%Top-buyer concentration
—Category exposure
0Contract modifications
If you're a buyer:CapabilitiesReferencesKPIComplianceWatchdog?FlagsModificationsConcentrationNews

Social value

Commitments mapped to the Government Social Value Model themes.

⚑ Self-reported
—

No social-value commitments yet

Jobs, skills, environmental, inequality and community commitments appear here once a claimed supplier attributes them to awarded contracts, or once we detect them on the supplier’s website.

ESG & policies vault · 0/5

Key governance & sustainability policies. Published documents link out; missing ones are greyed.

↔ Cross-checked
Net-zero planNot provided✓
Modern slavery statementNot provided✓
EDI policyNot provided✓
Anti-briberyNot provided✓
Data protectionNot provided✓

Capabilities

What this supplier does, where they sit, who they sell to.

◐ From website & notices
Sectors served · 1/8
Central government✓
Local government✓
NHS & health✓
Housing✓
Utilities & energy✓
Financial services✓
Education✓
Defence✓
Services · 3
Impact & Insight ToolkitA toolkit designed to help ACE-funded organisations evaluate their work effectively. ↗Evaluation LabProvides ready-to-use survey templates and guidance for evaluation. ↗Live TrainingOffers training sessions to support organisations in using the toolkit. ↗

Extracted automatically from impactandinsight.co.uk on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Case studies · 1

Delivery stories from the supplier’s website. Clients are not yet cross-checked against award records.

◐ From supplier website
The Importance of a 'Joint Effort' at Young Sounds UKA case study highlighting the collaborative efforts and outcomes achieved through the Impact & Insight Toolkit. ↗

Extracted automatically from impactandinsight.co.uk on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Buyer references

Named public-sector contacts who have agreed to act as a reference.

✓ Confirmed by buyer
—

No buyer references yet

Public-sector buyers can confirm they'll act as a reference for this supplier. Confirmed references — with the contract they relate to — show here.

Accreditations & memberships

Independently issued. Verification dates cross-checked against issuer registers.

↔ Cross-checked
—

No accreditations recorded

B-Corp, ISO, Cyber Essentials, Living Wage and similar credentials appear here once added by a claimed supplier and cross-checked against the issuing register.

KPI performance

Delivery, budget and satisfaction scores reported quarterly by buyers.

✓ Verified
84

No verified KPI scores yet

Once buyers report contract KPIs — delivery on time, on budget, satisfaction, adoption and accessibility — a weighted grade and breakdown appear here.

Contracts · 1 live · 2 historic

Pulled from Contracts Finder & Find a Tender. Most recent first.

✓ From notices
TitleBuyerCPVAwardedValueTermStatus
Quality Evaluation Framework
The Arts Council of England7200000001 Oct 2022£1.4m3.5 yrsClosed
Consumer Insight Toolkit
The Arts Council of England7300000003 Jul 2018£1.9m3.8 yrsClosed
Quality Evaluation Framework
The Arts Council of England72260000———Live
Total live value — · mean award £1.1m

Top buyers · 1 buyers · top 3 = 100%

Share of awarded value. Concentration fires above 40% for any single buyer.

✓ From notices
1
The Arts Council of England
3 contracts
100%
since 2018

Geography

Distribution of awarded value by buyer region.

✓ From notices
UK · schematic only
North West3 contracts
100%

Peers

Suppliers with overlapping CPVs & buyers (last 24m). Counting What Counts Ltd highlighted.

✓ From notices
SupplierSME?Awarded · 24mContracts
DE
Deloitte LLP
No£331.6m2
R1
Route 101 Limited
Yes£267.7m3
PC
PA Consulting
No£150.0m1
TS
Trustmarque Solutions Ltd
No£83.7m3
PS
Phoenix Software Limited
Yes£13.9m6
CW
Counting What Counts Ltd
Yes——
Compare peers →

Red flags · 0 active

Automated scan of Companies House status, charges and insolvency records.

✓ Verified
✓ Clean. No active risk signals from Companies House status, charges or insolvency records.

Compliance scorecard

Derived from Companies House filings — not a full supplier-assurance check.

↔ Cross-checked
Trading status
Active
Live at Companies House
Annual accounts
Up to date
Last made up to 31 Mar 2025
Confirmation statement
Up to date
Next due 01 May 2027
Outstanding charges
0
No charges registered
Insolvency history
None
No insolvency cases registered
Certifications (ISO, Cyber Essentials, Living Wage, B-Corp, modern-slavery) are supplier self-reported and appear once a claimed profile adds them.

Modifications

Variations to awarded contracts logged under Procurement Act 2023 s.74.

✓ From notices
±

No modifications recorded

No published contract variations for this supplier. Modification notices appear here as they are issued under the Procurement Act 2023.

News mentions

UK trade press & nationals, matched to this supplier.

◰

No news mentions found

We haven't matched any recent UK press coverage to this supplier. Mentions appear here automatically as they're published.

Companies House

Live sync — registered details, directors, PSC and SIC codes.

✓ Live sync

Registered details

Company no.
09002101
Status
Active
Type
Private limited
Incorporated
17 Apr 2014
Reg. office
167-169 Great Portland Street, 5th Floor, London, Greater London, W1W 5PF
SIC codes
90020
Last accounts
31 Mar 2025
Next accounts due
31 Dec 2026

Directors & PSC

  • CHAPPELL, Michael John — director
    Appointed 17 Apr 2014
  • KNELL, John Edward — director
    Appointed 17 Apr 2014
  • Mr Michael John Chappell — person with significant control
    ownership of shares 25 to 50 percent
  • Mr John Edward Knell — person with significant control
    ownership of shares 50 to 75 percent

Financial

Filed accounts from Companies House.

↔ From Cos House
£

No financial filings on record

Turnover, profit and headcount appear here once audited or micro-entity accounts are filed at Companies House.

Org tree

Group structure and ownership.

↔ From Cos House
COUNTING WHAT COUNTS LTD
09002101 · this company

Independent. No parent company or subsidiaries recorded at Companies House for this entity.