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FR

Freshwater

Wirral
SMEdissolved

Freshwater is a leading integrated communications agency. We’ve been helping clients achieve their objectives for over 20 years. Learn more.

freshwater.co.uk ↗

Summary from the supplier’s website — unverified

Compare peers
Awarded
£53.3m
Live
5
Buyers
4
12m
£50.3m
At a glance
  • Quick answer
Profile
  • Social value
  • ESG & policies
  • Capabilities1
  • Buyer references
  • Accreditations
Track record · verified
  • KPI performance
  • Contracts5 / 6
  • Top buyers4
  • Category mix
  • Geography
  • Peers5
Trust & risk
  • Red flags1
  • Compliance
  • Modifications
  • News
Company
  • Companies House
  • Financial
  • Org tree
Quick answer — FreshwaterUpdated 13 Jul 2026

At a glance · for buyers and watchdogs

Freshwater has won £53.3m across 4 public-sector buyers, with 5 live contracts.

Why: top buyer Llywodraeth Cymru / Welsh Government at 94% · 1 active risk flag · 0 modifications.

Decision signals
1Active red flags
dissolvedCompany status
5 of 6Live contracts
94%Top-buyer concentration
—Category exposure
0Contract modifications
If you're a buyer:CapabilitiesReferencesKPIComplianceWatchdog?FlagsModificationsConcentrationNews

Social value

Commitments mapped to the Government Social Value Model themes.

⚑ Self-reported
—

No social-value commitments yet

Jobs, skills, environmental, inequality and community commitments appear here once a claimed supplier attributes them to awarded contracts, or once we detect them on the supplier’s website.

ESG & policies vault · 0/5

Key governance & sustainability policies. Published documents link out; missing ones are greyed.

↔ Cross-checked
Net-zero planNot provided✓
Modern slavery statementNot provided✓
EDI policyNot provided✓
Anti-briberyNot provided✓
Data protectionNot provided✓

Capabilities

What this supplier does, where they sit, who they sell to.

◐ From website & notices
Services · 10
Freshwater is a communications agency driven by our purpose to Make it Matter.
A strategic and creative mix to achieve results that matter.
We’re proud to work with great clients
Powerful PR puts Specsavers stores in the frame
Training The People’s Projects for The National Lottery Community Fund
Explore Export Wales at Cardiff City Stadium
Delivering digital events for BT
Live Fear Free – COVID Campaign
NASUWT Exhibition: A Mindful Conference
Evolving the Lexington brand
Frameworks & DPS · 1 from notices
  • Consultancy and Advisory Services for HealthN H S Shared Business Services · £3.0m

Extracted automatically from freshwater.co.uk on Jun 2026. Not independently verified — treat as the supplier’s own marketing claims.

Case studies · 1

Delivery stories from the supplier’s website. Clients are not yet cross-checked against award records.

◐ From supplier website
See case studies and customer referencesCompany provides customer case studies and project references

Extracted automatically from freshwater.co.uk on Jun 2026. Not independently verified — treat as the supplier’s own marketing claims.

Buyer references

Named public-sector contacts who have agreed to act as a reference.

✓ Confirmed by buyer
—

No buyer references yet

Public-sector buyers can confirm they'll act as a reference for this supplier. Confirmed references — with the contract they relate to — show here.

Accreditations & memberships

Independently issued. Verification dates cross-checked against issuer registers.

↔ Cross-checked
—

No accreditations recorded

B-Corp, ISO, Cyber Essentials, Living Wage and similar credentials appear here once added by a claimed supplier and cross-checked against the issuing register.

KPI performance

Delivery, budget and satisfaction scores reported quarterly by buyers.

✓ Verified
84

No verified KPI scores yet

Once buyers report contract KPIs — delivery on time, on budget, satisfaction, adoption and accessibility — a weighted grade and breakdown appear here.

Contracts · 5 live · 1 historic

Pulled from Contracts Finder & Find a Tender. Most recent first.

✓ From notices
TitleBuyerCPVAwardedValueTermStatus
WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement
Llywodraeth Cymru / Welsh Government—01 Jul 2026£50.0m4 yrspending
PHW-FTS-59308 DESIGN OF VISUAL ASSETS, SHORT AMINATIONS AND VIDEO CONTENT FRAMEWORK
NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)—01 May 2026£150k12 moLive
Senedd Communications and Engagement Framework
Senedd Cymru / Welsh Parliament—27 Oct 2025£100k5 yrsLive
Consultancy and Advisory Services for Health
N H S Shared Business Services7941100018 Mar 2024£3.0m4 yrsLive
International Relations and Trade Events Management
Llywodraeth Cymru / Welsh Government————Live
PHW-FTS-59308 DESIGN OF VISUAL ASSETS, SHORT ANIMATIONS AND VIDEO CONTENT FRAMEWORK
NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)————Live
Total live value £3.3m · mean award £8.9m

Top buyers · 4 buyers · top 3 = 100%

Share of awarded value. Concentration fires above 40% for any single buyer.

✓ From notices
1
Llywodraeth Cymru / Welsh Government
2 contracts
94%
since 2026
2
N H S Shared Business Services
1 contract
6%
since 2024
3
NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)
2 contracts
0%
since 2026
4
Senedd Cymru / Welsh Parliament
1 contract
0%
since 2025

Geography

Distribution of awarded value by buyer region.

✓ From notices
UK · schematic only
Wales5 contracts
100%

Peers

Suppliers with overlapping CPVs & buyers (last 24m). Freshwater highlighted.

✓ From notices
SupplierSME?Awarded · 24mContracts
FR
Freshwater
Yes£50.3m—
TL
The London Community Foundation
Yes£29.4m1
IU
Inc. United Kingdom
No£28.2m4
M&
MCKINSEY & COMPANY LME LIMITED
No£28.2m4
BP
Baringa Partners LLP
Yes£23.1m4
CG
Chemonics Group UK Limited
No£13.2m1
Compare peers →

Red flags · 1 active

Automated scan of Companies House status, charges and insolvency records.

✓ Verified
Company status: Dissolved. Companies House records this company as last active 04 Jul 2017.

Compliance scorecard

Derived from Companies House filings — not a full supplier-assurance check.

↔ Cross-checked
Trading status
Dissolved
Last active 04 Jul 2017
Annual accounts
Up to date
Last made up to 30 Sept 2015
Confirmation statement
—
No filing on record
Outstanding charges
0
No charges registered
Insolvency history
None
No insolvency cases registered
Certifications (ISO, Cyber Essentials, Living Wage, B-Corp, modern-slavery) are supplier self-reported and appear once a claimed profile adds them.

Modifications

Variations to awarded contracts logged under Procurement Act 2023 s.74.

✓ From notices
±

No modifications recorded

No published contract variations for this supplier. Modification notices appear here as they are issued under the Procurement Act 2023.

News mentions

UK trade press & nationals, matched to this supplier.

◰

No news mentions found

We haven't matched any recent UK press coverage to this supplier. Mentions appear here automatically as they're published.

Companies House

Live sync — registered details, directors, PSC and SIC codes.

✓ Live sync

Registered details

Company no.
02961795
Status
Dissolved
Type
Private limited
Incorporated
24 Aug 1994
Reg. office
14 Tarran Way West, Tarran Estate, Wirral, Merseyside, CH46 4TU
SIC codes
99999
Last accounts
30 Sept 2015

Directors & PSC

  • MIDLANDS SECRETARIAL MANAGEMENT LIMITED — corporate secretary
    Appointed 24 Nov 2005
  • REVANS, Martin John — director
    Appointed 24 Nov 2005

Financial

Filed accounts from Companies House.

↔ From Cos House
£

No financial filings on record

Turnover, profit and headcount appear here once audited or micro-entity accounts are filed at Companies House.

Org tree

Group structure and ownership.

↔ From Cos House
FRESHWATER LIMITED
02961795 · this company

Independent. No parent company or subsidiaries recorded at Companies House for this entity.