Marketing Advertisement & Creative Services Framework
Estimated value
—
Awarded value
£50.0m
Suppliers
6
Lots
2
Published
20 Feb 2026
Description
London Legacy Development Corporation (LLDC) is procuring a new Marketing, Advertising & Creative (MAC) Services Framework to deliver high-quality, insight-driven and audience-focused marketing activity across Queen Elizabeth Olympic Park (QEOP) and the wider LLDC estate. The Framework will comprise two lots: Lot 1 – Strategic Marketing Delivery Partner: providing strategic planning, campaign development, integrated marketing delivery, content strategy, data insight, channel planning and ongoing support for Park-wide programmes, seasonal campaigns and major cultural, sporting and community events. Lot 2 – Creative, Design & Campaign Services: providing agile, project-based creative outputs including design, visual identity development, campaign artwork, content creation (video, photography, digital assets), copywriting, social content, on-site activations and production support. The Framework will support the full breadth of LLDC’s marketing and communications requirements, including brand development, visitor attraction campaigns, placemaking, cultural programming, community engagement, youth programmes, digital communications, event promotion and strategic stakeholder-facing materials. The Framework is designed to accommodate both a long-term strategic partner and a diverse pool of creative agencies, ensuring capacity, agility, innovation and best value for publicly funded marketing. Commissions will be issued via call-off contracts based on need, with no guaranteed minimum spend. To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=1015339553
Scope
- Reference
- PIP-251016-01
- Commercial tool
- Standalone contract
- Contract dates
- 25 Feb 2026 to 24 Feb 2034
- CPV classifications
- 7900000079342000793421007934000079341400
- Contract locations
- London, United KingdomLondon, United KingdomLondon, United Kingdom
- Particular suitability
- Small and medium-sized enterprises (SME)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Rates | — | cost | 30.00% |
| Pitch Presentation | — | quality | 60.00% |
| Written Submission | — | quality | 10.00% |
| Rate Card | — | price | 30.00% |
Participation
Conditions suppliers must meet to bid.
Standard Financial Standings - please see SSQ tender documents,
Submission & procedure
- Procedure
- Competitive flexible procedure
Award details· 2 awards
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
£15.0m
Award date
11 Feb 2026
Contract start
06 Mar 2026
Contract end
25 Feb 2034
Lots · 2 total
Divisions of the contract. Each lot can be awarded separately.
| Lot | Title | Est. value | Status |
|---|---|---|---|
| 1 | Lot 1 - Strategic Marketing Delivery Partner | £15.0m | complete |
| 2 | Lot 2 – Creative, Design and Campaign Services | £35.0m | complete |
Award 1· 1 supplier
Awarded 11 Feb 2026 · Contract period 06 Mar 2026 — 25 Feb 2034
Award 2· 5 suppliers
Awarded 11 Feb 2026 · Contract period 06 Mar 2026 — 25 Feb 2034
Total lots
2
Awarded
2
Estimated total
£50.0m
Awarded total
£50.0m
Lot 1 - Strategic Marketing Delivery Partner
Start
25 Feb 2026
End
24 Feb 2034
Estimated
£15.0m
CPV
Lot 2 – Creative, Design and Campaign Services
Start
25 Feb 2026
End
24 Feb 2034
Estimated
£35.0m
CPV
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Full notice and award history for this contracting authority is on the buyer profile.
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