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AP

Aka Promotions Ltd

London
Large

AKA Promotions Ltd is an independent creative marketing and media agency group that specializes in audience research, media planning, branding, product design, and social media management.

akauk.com ↗

Summary from the supplier’s website — unverified

Compare peers
Awarded
£16.6m
Live
3
Buyers
7
12m
£15.0m
At a glance
  • Quick answer
Profile
  • Social value
  • ESG & policies
  • Capabilities1
  • Buyer references
  • Accreditations
Track record · verified
  • KPI performance
  • Contracts3 / 8
  • Top buyers7
  • Category mix
  • Geography
  • Peers5
Trust & risk
  • Red flags0
  • Compliance
  • Modifications
  • News
Company
  • Companies House
  • Financial
  • Org tree
Quick answer — Aka Promotions LtdUpdated 06 Jul 2026

At a glance · for buyers and watchdogs

Aka Promotions Ltd has won £16.6m across 7 public-sector buyers, with 3 live contracts. No active Companies House risk flags.

Why: top buyer London Legacy Development Corporation at 90% · 0 active risk flags · 0 modifications.

Decision signals
0Active red flags
ActiveCompany status
3 of 8Live contracts
90%Top-buyer concentration
—Category exposure
0Contract modifications
If you're a buyer:CapabilitiesReferencesKPIComplianceWatchdog?FlagsModificationsConcentrationNews

Social value

Commitments mapped to the Government Social Value Model themes.

⚑ Self-reported
—

No social-value commitments yet

Jobs, skills, environmental, inequality and community commitments appear here once a claimed supplier attributes them to awarded contracts, or once we detect them on the supplier’s website.

ESG & policies vault · 0/5

Key governance & sustainability policies. Published documents link out; missing ones are greyed.

↔ Cross-checked
Net-zero planNot provided✓
Modern slavery statementNot provided✓
EDI policyNot provided✓
Anti-briberyNot provided✓
Data protectionNot provided✓

Capabilities

What this supplier does, where they sit, who they sell to.

◐ From website & notices
Services · 5
Audience Research & InsightsHelps identify customers and their behaviors using industry-leading tools and a proprietary research panel. ↗Media Planning & BuyingDelivers integrated, data-driven media campaigns with trading power with major media owners. ↗Branding & CreativeDevelops impactful and distinctive creative ideas tailored to brand challenges. ↗Product Design & UXCreates mobile-first digital experiences and builds websites of varying complexity. ↗Social MediaOffers a full social media management service including strategy, content creation, and analytics. ↗
Frameworks & DPS · 1 from notices
  • GLA 81132 ArcelorMittal Orbit creative, marketing and digital agency supportTransport for London · £225k

Extracted automatically from akauk.com on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Case studies · 3

Delivery stories from the supplier’s website. Clients are not yet cross-checked against award records.

◐ From supplier website
AKA partners with DEM Museums for The Timewalk exhibitionDEM Museums ↗Southbank Centre celebrates 75 yearsSouthbank Centre ↗Finding the next Billy

Extracted automatically from akauk.com on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Buyer references

Named public-sector contacts who have agreed to act as a reference.

✓ Confirmed by buyer
—

No buyer references yet

Public-sector buyers can confirm they'll act as a reference for this supplier. Confirmed references — with the contract they relate to — show here.

Accreditations & memberships · 1

Credentials listed on the supplier’s website. Not yet checked against issuer registers.

◐ From supplier website
Core credentials · 0/6
Cyber EssentialsNot evidenced✓
Cyber Essentials PlusNot evidenced✓
ISO 27001 — Information securityNot evidenced✓
ISO 9001 — QualityNot evidenced✓
ISO 14001 — EnvironmentalNot evidenced✓
ISO 45001 — Health & safetyNot evidenced✓
Other credentials & memberships · 1
Great Place to WorkCertification

Extracted automatically from akauk.com on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

KPI performance

Delivery, budget and satisfaction scores reported quarterly by buyers.

✓ Verified
84

No verified KPI scores yet

Once buyers report contract KPIs — delivery on time, on budget, satisfaction, adoption and accessibility — a weighted grade and breakdown appear here.

Contracts · 3 live · 5 historic

Pulled from Contracts Finder & Find a Tender. Most recent first.

✓ From notices
TitleBuyerCPVAwardedValueTermStatus
Marketing Advertisement & Creative Services Framework
London Legacy Development Corporation—06 Mar 2026£15.0m8 yrspending
Media Agency Services - AWARD
BFI7934000001 Mar 2025£400k2 yrsLive
Tender for the Provision of Marketing, Communications and Experiential Activity for National Museums Liverpool's BEES A Story of Survival Immersive Experience and NML Strategic Marketing and Communication Campaigns - AWARD
National Museums Liverpool7934000010 Jul 2023£80k2 yrsClosed
RBGKEW/633-Media buying
Board of Trustees of the Royal Botanic Gardens Kew7934100013 Mar 2019£698k1.9 yrsClosed
GLA 81132 ArcelorMittal Orbit creative, marketing and digital agency support
Transport for London7900000010 Dec 2018£225k3 yrsClosed
National Museum of the Royal Navy Media Buying Tender
National Museum of the Royal Navy3200000001 Apr 2017£220k12 moClosed
Media Agency Services
British Film Institute79340000———Live
Marketing Advertisement & Creative Services Framework
London Legacy Development Corporation————Live
Total live value £400k · mean award £2.1m

Top buyers · 7 buyers · top 3 = 97%

Share of awarded value. Concentration fires above 40% for any single buyer.

✓ From notices
1
London Legacy Development Corporation
2 contracts
90%
since 2026
2
Board of Trustees of the Royal Botanic Gardens Kew
1 contract
4%
since 2019
3
BFI
1 contract
2%
since 2025
4
Transport for London
1 contract
1%
since 2019
5
National Museum of the Royal Navy
1 contract
1%
since 2017
6
National Museums Liverpool
1 contract
0%
since 2024
7
British Film Institute
1 contract
0%

Geography

Distribution of awarded value by buyer region.

✓ From notices
UK · schematic only
London5 contracts
94%
South East2 contracts
6%
North West1 contract
0%

Peers

Suppliers with overlapping CPVs & buyers (last 24m). Aka Promotions Ltd highlighted.

✓ From notices
SupplierSME?Awarded · 24mContracts
MS
MATRIX SCM LIMITED (02227962)
No£119.1m1
WA
WAVEMAKER LIMITED
No£38.0m1
BT
BRITISH TELECOMMUNICATIONS PUBLIC LIMITED COMPANY
No£17.6m1
AP
Aka Promotions Ltd
No£15.0m—
SM
SMRS Ltd
No£10.0m1
LC
Logiq Consulting Limited
Yes£5.1m1
Compare peers →

Red flags · 0 active

Automated scan of Companies House status, charges and insolvency records.

✓ Verified
✓ Clean. No active risk signals from Companies House status, charges or insolvency records.

Compliance scorecard

Derived from Companies House filings — not a full supplier-assurance check.

↔ Cross-checked
Trading status
Active
Live at Companies House
Annual accounts
Up to date
Last made up to 30 Mar 2025
Confirmation statement
Due in -24d
Next due 18 Jun 2026
Outstanding charges
0
No charges registered
Insolvency history
None
No insolvency cases registered
Certifications (ISO, Cyber Essentials, Living Wage, B-Corp, modern-slavery) are supplier self-reported and appear once a claimed profile adds them.

Modifications

Variations to awarded contracts logged under Procurement Act 2023 s.74.

✓ From notices
±

No modifications recorded

No published contract variations for this supplier. Modification notices appear here as they are issued under the Procurement Act 2023.

News mentions

UK trade press & nationals, matched to this supplier.

◰

No news mentions found

We haven't matched any recent UK press coverage to this supplier. Mentions appear here automatically as they're published.

Companies House

Live sync — registered details, directors, PSC and SIC codes.

✓ Live sync

Registered details

Company no.
03380689
Status
Active
Type
Private limited
Incorporated
04 Jun 1997
Reg. office
115 Shaftesbury Avenue, Cambridge Circus, London, WC2H 8AF
SIC codes
73110 · 90020
Last accounts
30 Mar 2025
Next accounts due
31 Dec 2026

Directors & PSC

  • HURRELL, Nicholas Richard — director
    Appointed 01 Oct 2021
  • SMITH, Paul Graham — director
    Appointed 20 Aug 2012
  • ALLEN, Adrian Edwin — director
    Appointed 22 Sept 2010
  • ALLEN, Adrian Edwin — secretary
    Appointed 28 Jun 2004
  • Aka Group Limited — person with significant control
    significant influence or control
  • Mr Paul Graham Smith — person with significant control
    significant influence or control

Financial

Filed accounts from Companies House.

↔ From Cos House
£

No financial filings on record

Turnover, profit and headcount appear here once audited or micro-entity accounts are filed at Companies House.

Org tree

Group structure and ownership.

↔ From Cos House
AKA PROMOTIONS LIMITED
03380689 · this company

Independent. No parent company or subsidiaries recorded at Companies House for this entity.