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BT
TenderFTS · 06bfdd

BTA2219 Mobility Data

British Tourist Authority t/a VisitBritain/VisitEngland
Status
active
Estimated
£330k
Services
Published
30 Jun 2026

Key facts

Notice ID
ocds-h6vhtk-06bfdd
CPV code
72222300 · IT services
Contract type
services
Source
Find a Tender

Timeline

  1. Published
    30 Jun 2026
  2. Submission deadline
    04 Aug 2026 · 33 days from now

Description

These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.

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